{"id":13532,"date":"2019-05-27T06:00:34","date_gmt":"2019-05-27T10:00:34","guid":{"rendered":"https:\/\/www.gravityforms.com\/?p=13532"},"modified":"2019-11-12T10:11:50","modified_gmt":"2019-11-12T15:11:50","slug":"survey-monkey-advantage-plan-vs-survey-add-on-gravity-forms","status":"publish","type":"post","link":"https:\/\/www.gravityforms.com\/survey-monkey-advantage-plan-vs-survey-add-on-gravity-forms\/","title":{"rendered":"Survey Monkey Advantage Plan vs. Survey Add-On Gravity Forms"},"content":{"rendered":"

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Have you ever wondered what your customers think of that new feature? Or what your employees think of that new process? Or how your investors feel about your new strategy?<\/p>\n

Sometimes you need feedback from a large group of people. You don\u2019t have the time or ability to ask them one-by-one, so you should send a survey.<\/p>\n

Surveys are powerful tools to capture data. They\u2019re simple ways to turn qualitative information (such as sentiment, appeal, favorability, usefulness, etc.) into quantitative data that you can analyze and benchmark.<\/p>\n

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Now, if you want to create, distribute, and analyze surveys, you\u2019ll need a survey tool. With the Gravity Forms Survey Add-On<\/a> (available with an Elite License<\/a>), you\u2019ll have all the functionality you need to create quality surveys.<\/p>\n

But there\u2019s another popular survey tool worth mentioning: SurveyMonkey<\/a>. In this article, we\u2019d like to compare the features of SurveyMonkey Advantage Plan versus the Gravity Forms Survey Add-On to help you make the best decision for your survey needs.<\/p>\n

But first, let\u2019s talk about the benefits of conducting surveys. These points will help you make your choice.<\/p>\n

[content_upgrade cu_id=\"13531\"]Follow these tips to create effective surveys with high response rates, low abandonment rates, and quality data.[content_upgrade_button]Click Here[\/content_upgrade_button][\/content_upgrade]<\/p>\n

Why Conduct Surveys<\/h2>\n

There are three major advantages of conducting surveys. As you build your survey, make sure it will realize these benefits:<\/p>\n

1. Uncover Hidden Information<\/h3>\n

Surveys are key ways to uncover certain data points that wouldn't normally be available to you.<\/p>\n

For instance, your employees may be reluctant to criticize your company for fear of damaging their relationship with you. But in order to create a positive work environment, you need to know how they feel about their jobs. Asking them for their thoughts may only get you positive feedback, but an anonymous survey will collect honest information, which makes it much more valuable.<\/p>\n

This phenomenon applies to your customers, partners, investors, vendors, and anyone else who will only submit unbiased information anonymously.<\/p>\n

2. Compare Results Over Time<\/h3>\n

Surveys create a record of whatever data points you inquire about. This means you can compare survey responses across periods of time.<\/p>\n

For example, let's say you want to start an employee wellness program. It would be smart to survey your team about their wellness and goals before you conduct the program, then again at some point afterward. You could evaluate the effectiveness of the program by examining the changes in your team\u2019s responses.<\/p>\n

Comparing survey results over time is an objective, fact-based approach, as opposed to simply asking around for feedback.<\/p>\n

3. Create Respondent Engagement and Loyalty<\/h3>\n

Surveying your respondents (whether they\u2019re customers, subscribers, employees, or anyone else) is a powerful way to increase their engagement with your brand.<\/p>\n

By asking for their thoughts and opinions, you make them feel valued, appreciated, and heard. Engaged followers are more likely to remain loyal to your company. This is especially true for brands with a strong community element.<\/p>\n

Now that you understand why it's important to conduct a survey, let\u2019s talk about these two tools: SurveyMonkey Advantage and the Gravity Forms Survey Add-On.<\/p>\n

SurveyMonkey Advantage<\/h2>\n

SurveyMonkey is a powerful tool to capture data from just about anyone. They boast that they capture answers to more than 20 million questions every day.<\/p>\n

Cost:<\/strong> $32\/month (billed $384 annually).<\/p>\n

Main Features:<\/strong><\/p>\n